Podcast Sponsor: Chempetitive Group - Adding "life" to life science marketing
Guest:
Hamid Ghanadan, President, The Linus Group Bio and Contact Info
Listen (2:01) Genesis of the Linus Group
Listen (1:39) Dissonance between marketers and scientists?
Listen (9:41) How to market to scientists
Listen (4:23) What is content-centric marketing?
Listen (3:54) Demand generation
Listen (5:34) Company blogs- Are we all turning into journalists?
Listen (3:41) Dealing with 2012 marketing budget cuts
Listen (3:57) Pointers for using social media
Listen (2:24) New book out soon
Listen (4:03) Stereotypes of scientists
Today’s show is a must listen for anyone engaged in marketing in the life sciences. Hamid Ghanadan is President of The Linus Group, a marketing agency devoted to the life science industry. With a background in biochemistry, Hamid has created a unique company that specializes in understanding scientists and their buying behaviors. Hamid is also the editor and primary author of the Linus Report, the only publication offering critical briefings on science marketing issues.
