Erik Clausen, Managing Partner and Vice President of Public Relations, Chempetitive Group Bio and Contact Info
Listen (6:29) PR basics still the same
Listen (6:11) Successful blogging
Listen (5:17) Personal vs. company Twitter handles
Erik Clausen has been in PR for twenty years. He's now a managing partner for Chempetitive Group, a life science PR and marketing firm. What has changed for PR professionals in today's world of Twitter, Facebook, and company blogs? What makes a company's blog successful? Are the rules of PR changing? Erik give his tips in our second show on the topic of life science PR.