PR Tips for Scientists: Erik Clausen, Chempetitive Group


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Guest:

Erik Clausen, Managing Partner and Vice President of Public Relations, Chempetitive Group Bio and Contact Info

Each week we produce several interviews with folks from around the life science industry. But how do these guests prepare for these interviews? Today we put ourselves in the shoes of our guests with the first installment in a series on the subject of PR for scientists.

Our guest is Erik Clausen, a managing partner and VP of Public Relations at Chempetitive Group, a company devoted to life science marketing and PR. In his bio, Erik characterizes himself as "a professional storyteller, who dabbled in public affairs before realizing there are better stories to be told in life science PR than in politics." Having spent twenty years in PR, Erik shares some tips and stories for you scientists out there who want to get your message out.



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