commercializing diagnostics

Podcast brought to you by: Genia Technologies - Makers of integrated circuits for "Last Gen" DNA sequencing. Biology . . . meet the integrated circuit.

Guests:

Deborah Kilpatrick, VP of Commercial, CardioDx Bio and Contact Info

Chapters: (Advance the marker)

0:40 Corus CAD™ - a diagnostic for a "huge cardiovascular market"

6:31 CardioDx - fusion between biotech, med device, high tech, and specialty pharma

10:11 The successful path toward reimbursement coverage

18:00 With Medicare approval and new funding, what is your focus now?

20:01 Diagnostics an answer to a troubled healthcare system

25:17 Selling to doctors with misaligned incentives

29:30 Personal journey from defense to diagnostics

Today we begin a series of shows about Commercializing Diagnostics. And we've chosen a company with some successes and great potential, CardioDx, based in Palo Alto, CA. They recently won Medicare coverage for their Corus CAD(™) test which can tell whether a blockage in your heart is causing symptoms such as chest pain or tiredness.

The challenge for diagnostic companies, according to Chief Commercial Officer, Deb Kilpatrick, is in demonstrating with data that the test is better than current methods. In this interview, Deb outlines the path that CardioDx took toward reimbursement and offers her insight for others pursuing what has become the holy grail for diagnostics companies. Indeed, there is now a conference devoted just to this issue of reimbursement. What next for CardioDx, we ask Deborah. This leads to a discussion about the role diagnostics companies can play in the challenges facing the healthcare system today. Will there be 'big diagnostics' along side 'big pharma?'

Podcast Sponsor: Singulex- Watch our cardiovascular monitoring programs explained on YouTube

Guest:

Dr. Laurence Marton, Program Committee Chairman, PMWC 2012 Bio and Contact Info

Listen (7:24) Theme-Road to Commercialization

Listen (8:36) Difference from Previous Conferences

Listen (4:05) Industry Has Reached a Point of Exponential Growth

Listen (2:28) Genesis of PMWC

There are several conferences on Personalized Medicine each year. Perhaps the best attended is the Personalized Med World Conf taking place in Mountain View California, on Jan 23-24. We invited an advisor to the conference, Dr. Larry Marton, to speak to us about the focus of the upcoming show and what we can expect from this year’s lineup.

Dr. Marton is an advisor to the Personalized Medicine World Conference and joins us now to preview the upcoming conference. Dr. Marton serves as a consultant to industry and to governmental, not-for-profit, and academic institutions. Before moving from academia to industry, Dr. Marton was Dean of the University of Wisconsin-Madison Medical School and previously Chaired the Department of Laboratory Medicine at UCSF.