genetic engineering


Transparency the Best PR Strategy, Says Arcadia Bio CEO, Eric Rey

Guests:

Eric Rey, CEO, Arcadia Biosciences

Bio and Contact Info

Listen (6:46) Nitrogen Use Efficiency

Listen (6:38) Where are you finding commercial success?

Listen (2:14) Tilling - a non transgenic platform

Listen (5:43) Best PR comes from being open and honest

Listen (2:05) Understanding GM backlash

Listen (6:13) Food labeling

Arcadia Biosciences is a company in Davis, California that has been developing GM (genetically modified) plants for farmers for over ten years. Their lead product, NUE or nitrogen use efficiency, has been licensed out to agricultural partners around the world. Arcadia CEO, Eric Rey, joins us to explain where the company has found success in those ten years. He discusses Arcadia's science, their business model, and insists the best strategy for overcoming the challenge of GM backlash is in being "as open and honest as possible."

Some of the strongest resistance to genetically modifying crops comes from Eric's home turf, Berkeley, California, which he's quick to remind us is "not the bastion of conservative thinking." Eric finds it ironic that those who are willing to consider the facts about climate change have a hard time doing the same about the GM products his company is producing. Concluding the interview, Eric takes on the recent political push to require labeling for GM foods.

Podcast brought to you by: Chempetitive Group - "We love science. We love marketing. We love the idea of combining the two to make great things happen for your marketing communications."



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