Life Sciences in Japan: Coping with Disaster

On March 11th, 2011, Hiroyuki Odaka, a former customer of mine hopped on the morning train for the hour commute into work from his home in a Tokyo suburb. Odaka-san, as I learned to call him on our first introduction some twelve years ago, is the marketing director for BM Equipment, one of the largest and oldest life science distributors in Japan. Perhaps he grabbed his morning coffee before stepping into BM’s office in the Bunkyo-ku district just next to the University of Tokyo.