social media

Guest:

Dan Graur, PhD, Professor, University of Houston Bio and Contact Info

Listen (3:09) Study of biology overtaken by hype

Listen (4:55) Scientist vs. technician

Listen (6:34) Public unaware that all they eat are GMOs

Listen (3:58) Do you have a role as a scientist to reach out to the lay audience?

Listen (2:27) What was your reaction to gene patent decision?

Listen (1:43) Thoughts on clinical genomics

Listen (2:04) Twitter and the Very Angry Evolutionary Biologist

We're happy to welcome Dan Graur, Professor of Biology and Biochemistry at the University of Houston, back to the program. Dan and his colleagues caused a stir in the world of genetics with their publication "On the Immortality of Television Sets," a sarcastic and witty criticism of the ENCODE Project and ensuing claims about the death of "junk DNA."

In today's interview, Graur says that he's always been a critic of bad science. He sees a trend where technicians and tools folks are masquerading as scientists.

"What happened in recent years," he says, "is that we have a huge influx of people who are not versed in the basics of population genetics and molecular evolution, and such. They are all essentially people who know how to write computer programs, who believe that science is not driven by questions, but it's driven by a sort of high tech natural history--the data will tell us what is in there."

Is not biology an information science? Does not the new biologist need to be a bioinformatician as well? Graur says we do not need to reinvent the wheel when it comes to basic science. (We'll be pursuing this question in an upcoming series, "The Bioinformatician Bottleneck")

Graur is currently working on a book about GMOs for the lay audience. He also shares his thoughts on gene patents, clinical genomes, and that marvelous "time waster", Twitter.

Podcast brought to you by: See your company name here. - Promote your organization by aligning it with today's latest trends.

Guest:

Erik Clausen, Managing Partner and Vice President of Public Relations, Chempetitive Group Bio and Contact Info

Listen (6:29) PR basics still the same

Listen (6:11) Successful blogging

Listen (5:17) Personal vs. company Twitter handles

Erik Clausen has been in PR for twenty years. He's now a managing partner for Chempetitive Group, a life science PR and marketing firm. What has changed for PR professionals in today's world of Twitter, Facebook, and company blogs? What makes a company's blog successful? Are the rules of PR changing? Erik give his tips in our second show on the topic of life science PR.

Listen to the first interview with Erik on PR Tips for Scientists

Greg Cruikshank, President, BioConferenceLive Bio and Contact Info

Steve Shiflett, Technical Product Manager, Thermo Fisher Scientific Bio and Contact Info

Listen (5:10) Highlights of upcoming BCL Fall 2012

Listen (5:17) A run-down on the all new Labroots

Listen (4:15) Steve Shiflett of Thermo talks of exhibiting

For the 4th year in a row Bioconference Live has been producing virtual conferences for clinical diagnostics and the life sciences.. They put on three shows each year and this week is the Life Sciences conference Sept 12 and 13th. The conferences are free and are growing in number of speakers and audience. There’s a virtual exhibit hall where you can interact with various vendors. We have the founder of Bioconference Live, Greg Cruikshank on the line to tell us a bit about the show and then we’ll be joined by one of the participating exhibitors, Thermo.

Note: Theral will be speaking at the conference on Open Science:The People Behind the Movement on Wed at 11 am PST. Register for free.

Podcast Sponsor: Ingenuity - iReport, the fastest and most accurate way to get biological meaning from your expression data. www.ingenuity.com/get iReport/

Guest:

Michael Yared, Director of Digital Strategy, Chempetitive, Bio and Contact Info

(Listen to Each Chapter or Move the Marker for Video)

Listen (3:52) What Is Digital Marketing? (Begins at 0:59)

Listen (6:56) Using LinkedIn More (Begins at 4:53)

Listen (6:31) Search Marketing and How to "Google-Proof" Your Business (Begins at 11:48)

Listen (3:32) Three Important Things to Remember with Digital Strategy (Begins at 18:20)

Listen (1:11) Were You Always the Geek? (Begins at 21:52)

Today we're in San Diego at the offices of Chempetitive Group, a marketing agency devoted to the life science industry. We're joined by Michael Yared, Director of Digital Strategy to talk about digital marketing. Michael relates the trends he sees and offers suggestions such as using a dashboard to keep track of ad statistics and how to "Google-proof" your business. In the end he offers three important things to keep in mind for your digital strategy.

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